Emails in focus

We’ve talked about emails before, particularly the subject lines, but here are a few more tips to ensure your email gets read:

• Don’t leave your subject line blank. This is your opportunity to catch people’s attention and inform them why they should read your email over the the other twenty or more sitting in their inbox.
• Don’t put “Hi” or something trivial in the subject line – this gives your reader no idea of the content of your email.
• Do include a date if you want people to respond or to RSVP to you.
• Do change the content of your subject line if you have been playing ping pong with your recipient to keep their attention.

So don’t waste time in crafting a great message if you are not going to use your valuable subject line effectively, as I can almost guarantee your message will not get read.